Zappos moves to print publishing

zappos lifeWhile most businesses are moving from offline to online, online shoes seller Zappos is taking the road less traveled with the launch of its printed catalog named “Zappos Life” directly to consumer. The e-shop plans to mail 750,000 copies this holiday.

The catalog will have a fashion and design focus, highlighting products such as handbags, jewelry, clothing, and fragrances in addition to Zappos’ most notable product: footwear. Among the featured brands are Cole Haan, Guess, Calvin Klein, Lucky, Stila, True Religion, and Stuart Weitzman.

This is actually the third published issue of “Zappos Life” this year. The brand explained that the first two issues were test runs for consumers. The company will scrutinize consumer reaction to this edition and take into account every aspect of customer satisfaction from the weight of the catalog to its page count.


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