Going local is a buzzword commonly used in the context of online marketing. What if you take this concept to board games? Then you have Attandarra, a local board game created by Horst Rokitte based on the real medieval history of Attendorn – a town in western Germany.
Without the backing of a major publisher for Attandarra – as his town was known during the Middle Ages – Rokitte took matters into his own hands and started promoting it locally.
“When I added the local reference, I had to rely – in terms of marketing – on the pre-sale of the game in Attendorn. Once there was a certain number of pre-sale orders, I decided to publish it myself,” said Rokitte.
He ordered 1,000 copies of Attandarra, and stored them in his garage. After publishing the game in March, he’s sold about 480 copies so far. That’s not bad for a self-publisher, said Rokitte.
According to Rokitte, prototype testing is essential to uncover flaws. “It’s important that the game is tested when you are not present, because otherwise you are inclined to explain your game and direct the players,” said the game maker.