Business guru and Squidoo founder Seth Godin has another eye-opening manifesto called Brainwashed: Seven Ways to Reinvent Yourself. The big idea here is that we’re trained into believing that the best way to earn money is to have a job and we need to be compliant workers.
And you’re like who’s dying to be the Man instead of working for the Man, Seth has laid out the seven levers available for anyone searching for reinvention:
#1 Connect. Harness the power of social media and network with other people. The future is connected. We grew up unable to have substantial interactions with anyone except a small circle of family and co-workers. Now, we earn the right to interact with just about anyone.
#2 Be generous. The new economy often involves trading in things that don’t cost money. There’s no incremental cost in writing an essay, composing a song or making an introduction. Since it doesn’t cost money to play, we have the ability to give before we get.
#3 Make art. If you interact with others, you have the platform to create something new—something that changes everything. I call that art.
#4 Acknowledge the lizard. Resistance is the sole barrier between today and their art. That the act of genius required to produce original and important work is crippled by the resistance, and ignoring the voice of skepticism is critical in doing the work.
#5 Ship. The goal is to have the rare skill of actually getting things done, making them happen and creating outcomes that people seek out.
#6 Fail. The reinvention of the marketplace demands that one have the ability to fail, often and with grace—and in public!
#7 Learn. The opportunity of our time is to discard what you think you know and instead learn what you need to learn. Every single day.