Made to Stick by brothers Chip Heath and Dan Heath is of the small business books that actually inspired me to start this blog about cool business ideas. This book has received several awards and citations including Best Business Books of 2007 by The Miami Herald and #1 on the Top 10 Business Books of 2007 by Canada’s Globe and Mail newspaper.
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”
In this indispensable guide, we discover that “sticky” messages of all kinds—from the infamous “organ theft ring” hoax to a coach’s lessons on sportsmanship to a product vision statement from Sony—draw their power from the same six traits.
Selling price is around $15 to $20 at Amazon.com