Dean’s Whisky is particularly mild. And that’s why it speaks not just to rugged men. The advertisement’s uncommon humorous, girly appearance and feel are created to excite the curiosity of a new target group and boost interest of Dean’s Whisky above and beyond its devoted consumer base.
Short rationale: The motif playfully echoes one of the most well-known scenes in cinematic history: A warm draught of air blows a well-built Scot’s kilt up. The way this is portrayed is reminiscent of Marilyn Monroe’s famous scene in the film The Seven Year Itch.