Advertising campaign just for Adam Le Adam, a charitable organisation for the Seniors, with the aim of parenting public consciousness of the alarming idea that each year an ever-increasing number of elderly folks commit suicide. More than Fifty percent of all suicides are made by elderly individuals.

They designed the arresting photo of an elderly woman knitting a noose to be able to convey the distressing phenomenon of elderly suicides.

Caption says: “Over 50% of all suicides are committed by senior citizens”