Muddy York Drop the Soap Ad Campaign

muddy york rugby

A clever way to recruit gay rugby players using one of the oldest prison jokes.

Caption: Now Recruiting
Join Toronto’s gay rugby team.

Advertising Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Lisa Greenberg
Art Director: Lisa Greenberg
Designers: Scott Leder, Lisa Greenberg
Copywriter: Lino DiNallo
Photographer: Jesse Senko
Published: February 2010

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