World’s deepest bin video

I find Volkswagen’s Rolighetsterorin or The Fun Theory campaign really impressive. After the viral success of its Interactive Swedish Piano Stairs viral video, it has another very interesting concept called the world’s deepest bin viral video.
This campaign is a marketing/social initiative to make people to change their lazy behaviors by allowing them to see the fun side of acting responsibly. A really great cause without forcing the public to change their ways. Imagine if this concept can be applied to children and other communities. What a wonderful place this world can be.

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