Race and gender are very sensitive issues around the world. And it in our nature to believe that we’re not biased in any way. Project Implicit is online test designed by Harvard University to basically “examine thoughts and feelings that exist either outside of conscious awareness or outside of conscious control.”
This research tool has been around since 1995 and has completed more than 11 million tests with only 1 goal in mind – to discover our possible unconscious biases.
Participants are instructed to assign a class of attributes — such as smart, lazy or failure — to a single group of people — such as women, Christians, or Americans — with one or two keystrokes as fast as they can. The point is to measure the first reaction, not the self-edited one.
Aside from gender and race, some tests include Sexuality (‘Gay – Straight’), Presidential Popularity, Weight, Native American , Age, Weapons, Asian American, Skin Tone, Arab-Muslim, Disability and Religion