Do-It-Yourself branding thrives despite economic downturn

Good news for starting small businesses – DIY (do-it-yourself) branding is thriving despite economic downturn. According to BrandChannel:

“There is no doubt that these are difficult times for many brands, especially luxury brands. Yet for every hulking, ominous, soul-crushing grey economic cloud there is a silver lining. In the current financial storm, that silver lining is being nailed down, sanded, and painted by do-it-yourself (DIY) brands. Not only are DIY brands standing strong in this turbulent economy, but they are growing.”

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