Category Archives: Branding

New Heinz Ketchup Packaging

heinz ketchup

Heinz Dip & Squeeze has launched its first ever dual-function packaging that presents ketchup enthusiasts two awesome ways of enjoying Heinz Ketchup: choose to tear off the tip to press with pinpoint accuracy and reliability, or maybe peel off the top for easy dipping.

That means more ketchup when it’s wanted and where it’s wanted with less mess and a better overall dining experience. Now, busy Americans have a portable, clean and versatile package that makes it easier and more fun to dip or squeeze Heinz Ketchup no matter where they are.

via Opens New Opportunities for Fashion Models

she wears your teeHere’s an interesting business idea for a New York fashion model, Tanya Henry, and her site,

The 21-year old professional fashion model is offering to wear different branded shirts everyday for a fee. To back her credentials, Tanya had modeling stint for big brands including Sephora, Microsoft, L’Oreal, and VH1. Here’s the offer on her site:

Buy a date on my calendar and I will wear your company t-shirt for the day, do a professional photoshoot wearing your t-shirt, write a blog post about how kick-ass your company is, and I’ll even talk about your company to all of my model friends. Don’t miss out on this great opportunity to gain exposure, generate brand awareness, and use a beautiful fashion model.

Continue reading Opens New Opportunities for Fashion Models

Affordable creative ideas for small businesses


Crowdsourcing is becoming a popular trend in the field of marketing and branding. Kansas-based FreshlyBranded is a new Web 2.0 where small business owners can connect with creative people about graphic design, business slogans, advertising and other business needs. The minimum pay for the winning entry is $50 with a secondary award minimum—split among the other top nine—of USD 5.

The process is very simple:

  • The buyer submits a brief on marketing needs and sets an award amount.
  • Freshly Branded holds the award in escrow until a winner is chosen.
  • Creatives submit their ideas, designs, or other work for consideration.
  • The buyer picks a winner and Freshly Branded transfers the funds and any applicable files.