That means more ketchup when it’s wanted and where it’s wanted with less mess and a better overall dining experience. Now, busy Americans have a portable, clean and versatile package that makes it easier and more fun to dip or squeeze Heinz Ketchup no matter where they are.

via

The 21-year old professional fashion model is offering to wear different branded shirts everyday for a fee. To back her credentials, Tanya had modeling stint for big brands including Sephora, Microsoft, L’Oreal, and VH1. Here’s the offer on her site:

Buy a date on my calendar and I will wear your company t-shirt for the day, do a professional photoshoot wearing your t-shirt, write a blog post about how kick-ass your company is, and I’ll even talk about your company to all of my model friends. Don’t miss out on this great opportunity to gain exposure, generate brand awareness, and use a beautiful fashion model.

While I believe the 24-hour advertising tactic may not create enough exposure for any struggling brand out there, there’s a possibility that strategy might evolve to a more solid and effective system.

via

Crowdsourcing is becoming a popular trend in the field of marketing and branding. Kansas-based FreshlyBranded is a new Web 2.0 where small business owners can connect with creative people about graphic design, business slogans, advertising and other business needs. The minimum pay for the winning entry is $50 with a secondary award minimum—split among the other top nine—of USD 5.

The process is very simple:

• The buyer submits a brief on marketing needs and sets an award amount.
• Freshly Branded holds the award in escrow until a winner is chosen.
• Creatives submit their ideas, designs, or other work for consideration.
• The buyer picks a winner and Freshly Branded transfers the funds and any applicable files.

Good news for starting small businesses -- DIY (do-it-yourself) branding is thriving despite economic downturn. According to BrandChannel:

“There is no doubt that these are difficult times for many brands, especially luxury brands. Yet for every hulking, ominous, soul-crushing grey economic cloud there is a silver lining. In the current financial storm, that silver lining is being nailed down, sanded, and painted by do-it-yourself (DIY) brands. Not only are DIY brands standing strong in this turbulent economy, but they are growing.”

“Businesses are under no obligation to sign up to a paid account, but doing so will provide them with a “special layer of access”, including feedback and statistics, said Stone. Many big name brands and companies have embraced Twitter as a way of communicating directly with consumers and engaging with customers. Personal accounts remain free.

Stone also confirmed that Twitter would consider signing deals with other companies to license its content and live streams to other sites. He didn’t rule out the possibility of partnerships with news agencies and media organisations, which often use Twitter feeds as part of their newsgathering operations.”

[via]