Social media a new lead generation tool

social media

While many small business owners perceive social media as worthless for expanding their businesses, a new survey shows that it can be a very potent lead generation tool.

Small businesses rated Facebook the most beneficial social networking site, with one-third of respondents reporting it was at least somewhat helpful. It was also the social network most likely to be used. Use of LinkedIn was less common, but the business-oriented site was claimed as beneficial by 21% of small businesses, compared with 19% that said the same of Twitter.

The No 1. roadblock, however, was the perception that “our customers do not use social networks,” claimed by 31% of small businesses. Nearly as many complained that they did not have the time or staff available to do a good job with social network marketing.


Local board game breaks the rule

AttendornGoing local is a buzzword commonly used in the context of online marketing. What if you take this concept to board games? Then you have Attandarra, a local board game created by Horst Rokitte based on the real medieval history of Attendorn – a town in western Germany.

Without the backing of a major publisher for Attandarra – as his town was known during the Middle Ages – Rokitte took matters into his own hands and started promoting it locally.

“When I added the local reference, I had to rely – in terms of marketing – on the pre-sale of the game in Attendorn. Once there was a certain number of pre-sale orders, I decided to publish it myself,” said Rokitte.

He ordered 1,000 copies of Attandarra, and stored them in his garage. After publishing the game in March, he’s sold about 480 copies so far. That’s not bad for a self-publisher, said Rokitte.

According to Rokitte, prototype testing is essential to uncover flaws. “It’s important that the game is tested when you are not present, because otherwise you are inclined to explain your game and direct the players,” said the game maker.


Junk food ads increase children’s consumption

junk food ad

A new psychology research shows that snack food ads directly affect increased consumption for both adults and children.

So snack food advertising makes most people eat more. After viewing them children eat almost twice as much, adults (if they’re women on a diet or men) eat around a third more and this effect carries over to foods other than those being advertised and after the adverts have finished. Simply avoiding snacking while watching TV isn’t going to cut it.

The vast majority of adults in the second study, when asked later, had no idea that watching snack food ads would make them eat more, despite the relationship being unremarkable in retrospect. And this is exactly what Harris and colleagues suggest is the key to defending oneself against adverts: understanding the powerful influence they can have on our behaviour, even without our knowledge.