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Dean’s Whisky Surprisingly Mild Creative

Deans Whisky

Dean’s Whisky is particularly mild. And that’s why it speaks not just to rugged men. The advertisement’s uncommon humorous, girly appearance and feel are created to excite the curiosity of a new target group and boost interest of Dean’s Whisky above and beyond its devoted consumer base.

Short rationale: The motif playfully echoes one of the most well-known scenes in cinematic history: A warm draught of air blows a well-built Scot’s kilt up. The way this is portrayed is reminiscent of Marilyn Monroe’s famous scene in the film The Seven Year Itch.