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Nike Music Shoes Ad Campaign

Japanese DJ duo Hifana altered Nike’s brand-new flexible Free Run running sneakers into musical instruments just for this japanese promotional video. The video clip displays the duo configuring the boots or shoes to work as sound triggers in order that when flexed, the shoes produce a pre-determined audio.

The shoes have been outfitted with audio plugs and connected to a sampler. after working out the sounds and rehearsing, hifana is all set for a final piece. in this final performance the duo basically play the shoes, twisting and turning all of them to produce a totally developed tune. This video displays the group’s sound and the versatility of nike’s new sneakers. the project was developed by wieden kennedy, tokyo.